Tuesday, July 29, 2008

Using Web sites to enhance the search

I would be disappointed with any type of weight loss product that doesn't come with a good, information-rich Web site for consumers to use in their search. A good Web site should display what the product is meant to do and the ingredients that support any assertions of this or that benefit. It should also offer Web-only incentives.

For example, some weight loss products -- like the one found on Miracle Burn com -- are said to include potent weight loss aids like Advantra-Z and Hoodia Gordonii. Also, select supplements come with free trial offers for those who want to try the product for a few days before buying it. Money-back offers may also be available.

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